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pr interview

Why good PR is more important than ever

Many leading brands, businesses and individuals have long understood and appreciated the value of a good public relations team, however, it hasn’t always garnered the same level of respect as the advertising field. In fact, for some the world of PR remains somewhat of a mystery, despite having an array

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5 things you didn’t know about Google business listings

If you have ever wondered why Google business listings are important, let’s take a closer look at some of the key reasons. Claiming and fully optimising your Google My Business (GMB) listing is one of the best and most efficient ways to secure a strong position in local rankings. Additionally,

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Social media
How to

How to leverage social media to bring in more reviews

As increasing numbers of consumers turn to the Internet before making key purchases, online reviews are more important than they’ve ever been. In fact, as 85% of consumers trust online reviews as implicitly as they do personal recommendations, your ability to generate reviews could well be the difference between success

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How to

How to handle a negative customer review

The harsh reality is that negative reviews can be damaging to your business if you fail to handle them in the correct way. It is also true that every business will receive a negative review at some point, and it doesn’t have to be the end of the world. Here

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Facebook login

Why add reviews to your Facebook page?

It is no longer enough to claim to be the best at what you do. Consumers are scouring the Internet in increasing numbers for proof, and reviews are easily one of the best forms of social proof available. Why adding Facebook reviews to your website is so important You could,

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reputation management
Reputation Management

Five Great Reputation Management Tips For Your Business

As it can take just a matter of hours for a poor customer experience or review to go viral online, keeping track of your online reputation is imperative to avoid negatively impacting your bottom line. If you don’t have a strong reputation management plan in place and you don’t know

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review 5 star

5 reasons to build customer reviews into your website

Fewer than 50% of small businesses think that customer reviews are important, but here are 5 compelling reasons why businesses of all sizes will benefit from showcasing customer reviews on their website. Validate your business Reviews are an excellent way to prove to your prospective customers that you have an

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SEO review strategy

A good customer review strategy can boost your website SEO

Before we get started, let’s take a few moments to look at one or two review-related statistics. – More than 90% of consumers read reviews before they visit a business – 88% of consumers trust online reviews as much as personal recommendations – Positive reviews can prompt more than 70%

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